Why do companies go global?
- Sign up at the below link to view the pdf on “10 Reasons to go International” 10 Reasons to go International
- Read Ready To Go Global? 6 Tips To Help You Decide
What are Blue Oceans?
- Investigate the concept of Blue Oceans that focuses on the pursuit of differentiation and low cost while creating a new demand in the marketplace.
- Begin to read Blue Oceans Strategy
- Highly Recommended Read: Blue Ocean Strategy: How to Create Uncontested Market Space And Make The Competition Irrelevant by Kim and Mauborgne. This book presents an alternative to swimming in red oceans where competition is fierce.
Assignment:
As a team, make a graphic to share that builds a profile of the company.
- Include: mission, vision, organizational structure, corporate culture, product and services, resources available, and any other information you feel is important as you consider moving this company into the global market.
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