Review attached Coursepack: Walt Disney Co: The Entertainment King Case. The application of course material and an understanding of the current business environment is essential for an MBA student. In this assignment, you will have an opportunity to utilize the skills from this unit to solve a case study.
Carefully review the assigned case.
In a 3-5 page paper, address the following questions:
Why has Disney been successful for so long?
What did Michael Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years?
Has Disney diversified too far in recent years?
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