This case in the book, case number C-107

In these case study papers, you will:

1. Provide brief background of the case as described in the text (no more than one page).

2. Conduct a SWOT analysis with discussion.

3. Based on your SWOT, identify the strategies that you recommend tobe implemented that will: a) exploit external opportunities, b) build on and protect company strengths, and c) eradicate weaknesses and d) counter threats. Be sure to include at least one business-level strategy. Remember functional level strategy supports your business-level strategy.

4. Provided detailed recommendations regarding how to implement your strategies.

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