Explain why you are recommending the platforms you have chosen and how the business can use them. Ground your choices in research and best practices to be sure your choices are clear. You must also make clear what the opportunities and limits of each platform are, so providing an explanation of the terms of service is necessary.
Now that you have explained how the business should use the social media platforms you have identified, you need to provide the executives with examples of what effective and ineffective use of social media looks like. This will give the business a sense of how best practices drive content, target audience engagement, and ultimately help businesses achieve their goals.