Regulation of Green Marketing Scenario
As the marketing director for Y Corporation, how would you address an FTC allegation filed against your corporation in the area of green marketing? What strategy would you use to avoid violating any regulations as outlined in the Commissions Green Marketing Guide and described on the FTC webpage http://www.ftc.gov/bcp/ Draft a 500-word memorandum, using APA format and appropriate research support, to the CEO of Y Corporation explaining how you would propose to resolve the matter and what strategy you would have in place to address future complaints.
