1. Most companies must comply with government regulations related to the environment. They may also engage voluntarily certain other sustainability business practices. What is a business leader’s motivation to engage in green marketing business practices? Why might a business leader resist implementing voluntary business practices? What are other ways besides regulations that the government or local community encourages businesses to become more focused on green marketing practices?
2. Using the following Web sites review the ISO14001.
http://www.iso.org/iso/iso14000 (Links to an external site.)
What is the purpose of the ISO14001 and how is it used? What problems could arise when using it? Does it apply to all businesses? What non-sustainable business products or practices does it fail to address? Explain your answers.