purpose of the ISO14001

purpose of the ISO14001

1. Most companies must comply with government regulations related to  the environment. They may also engage voluntarily certain other  sustainability business practices. What is a business leader’s  motivation to engage in green marketing business practices? Why might a  business leader resist implementing voluntary business practices? What  are other ways besides regulations that the government or local  community encourages businesses to become more focused on green  marketing practices?

2. Using the following Web sites review the ISO14001.

http://www.iso.org/iso/iso14000 (Links to an external site.)

What is the purpose of the ISO14001 and how is it used? What problems  could arise when using it? Does it apply to all businesses? What  non-sustainable business products or practices does it fail to address?  Explain your answers.

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