personal and psychological factors that may influence what consumers buy

personal and psychological factors that may influence what consumers buy

Answer the two questions below

1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3

2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. Ch. 4

250 word minimum, cite references in APA, USE the respective chapters listed in the questions to the attached book by Tanner to answer the questions.

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