NOTE: You will use the same product throughout the duration of the course project, so please choose wisely! Will have continue to use the same product that i have been using from module 01. Presently on module 05
You have sourced the right raw materials and secured the right channel partners. You’ve also set the launch date for your new product. Although you have completed many marketing activities so far, you haven’t even begun to spread the word about your product yet!
This assignment includes three parts:
- Part 1: Design five (5) different integrated marketing tactics (including graphics and text/copy). The five tactics are as follows:
- A press release
- An email campaign
- ONE of the following: magazine advertisement, direct mail postcard, full-page flyer, tri-fold sales brochure, or banner ad
- ONE of the following: TV commercial (submit script), radio advertisement (submit script), or social media
- ONE of the following: coupon, rebate, sweepstakes, free give-away, or contest
