case study of ABC Corporation

case study of ABC Corporation

The case assignments will be:

Individual Case Study Assignment:  Case 13 – Twitter.  Please note that Part 1 is due in Week 5  2/16/2020


Complete a case study of ABC Corporation (your instructor will assign the specific company for the case study at the beginning of Module/Week 2) . You will find the case in the case section of the text.

A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consult asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.

The case study must include these components:

· A total of 10–12 pages of text plus the exhibits (Part 1 and Part 2)

· Cover page (must include the company name, your group name, the date of submission, and a references page; the document must follow current APA guidelines)

· Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices:

Case study deliverables (text must follow this order with current APA level headings for each component):

1. Existing mission, objectives, and strategies

2. A new mission statement (include the number of the component in parenthesis before addressing that component)
Great mission statements address these 9 components:

· Customers: Who are the firm’s customers?

· Products or services: What are the firm’s major products or services?

· Markets: Geographically, where does the firm compete?

· Technology: Is the firm technologically current?

· Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?

· Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

· Self-concept: What is the firm’s distinctive competence or major competitive advantage?

· Concern for public image: Is the firm responsive to social, community, and environmental concerns?

· Concern for employees: Are employees a valuable asset of the firm?

3. Analysis of the firm’s existing business model


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