study guide 37

Please fill out the study guide for the films Merchants of Cool and Generation Like. You can upload it here on Canvas or, if you prefer, you can hand in the hard copy on Thursday in class or slip it under my office door (Horton 139).

For today, there will be two films to watch. The first, Merchants of Cool (2001), with Douglas Rushkoff, is 17 years old. Part of why I’m having you watch it is to have contrast for the new updated version that just came out recently, Generation Like (2014) Part of your job is to think about how advertising and marketing has changed over time, and it’s pretty remarkable how much has changed in this time period.

Please fill out the study guide for the films (available in the module) and upload it in the assignment submission space.

 

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