•You are a finalist as the ad agency for Red Bull and to win the project you must develop a strong IMC campaign proposal
•Your group is not an expert in the Energy Drink market but your Ad Agency is strong in the Food and Beverage space
•Develop the complete IMC for Red Bull’s Energy Drink
•Your campaign should be an end to end IMC.
•You will need to collect a significant amount of data on the space and on Red Bull’s strategies and business to date
PLEASE SEE ATTACHMENTS FOR REQUIRED POINTS!!
The final is worth 100 points as follows: 1. Grammar/Writing 10 points 2. Organization and Flow of the Report to the Executives 30 points 3. Content of the Report 60 points
ALL REFERENCES TO DATA AND OTHER RESOURCES USED FOR RESEARCHING THE RED BULL CASE MUST BE INCLUDED IN THE REFERENCE PAGE PER APA STANDARD
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