Research paper will be approximately 17 pages, including references; 12-point font; double-spaced; Images, charts, maps, graphs, etc. should be placed in appendices (these should be in addition to the 15-20 written pages).
Paper must have a cover page with the following: title of research; name of this course (BUS480 Business Research/ Project), student name; and submission date.
Your researching company should be related to business or business management.
One page should be about research proposal that includes Target company and the reasons for your choice
The format for the research paper is mentioned below
Format
Current Situation
Current Performance
Strategic Posture
Mission
Objective
Strategies
Policy
Corporate Governance
Board of Director
Top Management
External Environment
Natural Environment
Societal Environment
Economic
Technological
Political-Legal
Sociocultural
Internal Environment
Corporate Structure
Corporate Culture
Corporate Resources
Marketing
Finance
R&D
Operation
Human Resource
Information Systems
Analysis of Strategic Factors
Situational Analysis (SWOT)
Strengths
Weaknesses
Opportunities
Threats
Strategic Alternatives and Recommended Strategy
Strategic Alternatives
Recommended Strategy
Resources for Case Research
Company Information
Annual Report
Securities and Exchange Commission Annual Report Form 10-K and 10-Q
Standard & Poor’s Register of Corporations, Directors, and Executives.
Value Lin’s Investment Survey
Shareholders meeting notices in SEC Form 14-A
Economic Information
Business Cycle Development (Department of Commerce)
Current Business Report (Department of Commerce)
Economic Indicators (Department of Commerce)
Economic Report of the President to Congress
US Industrial Outlook (Department of Commerce)
World Trade Annual (UN)
Others
Bloomberg – Information on Interest Rates, Stock Prices, Currency Conversion Rates, and other general Finance Information.
Dun & Bradstreet – Short reports on 10 million public and private US companies.
Fortune 500 – Statistic for largest US corporation
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