Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:
- Executive summary
- Company overview
- Situational analysis
- Objectives or goals, usually according to strategic plan and focus
- STP (market/product/customer) analysis
- Marketing mix
- Financial projections
- Implementation plan
- Evaluation and control metrics
Note: First company option for my marketing plan is Dutch Bros
Second company option is IKEA
It’s up to you which one you want to use. If you have any question just let me know.
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