Kaiser permanente marketing | Marketing homework help

5 slide PowerPoint presentation:
1.What are the pros and cons of the Kaiser Brand?
2.What should Kaiser do to expand membership within the consumer and employer markets?  
3.Should Kaiser move away from the 8 year old Thrive campaign for something new given the commoditization of wellness initiatives? 
4.Should Christine Paige resist the pressure to deliver hard metrics?  What metrics would you recommend?

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