complete Case Study #2 (Apple, Inc. 2014 and the Global Smartphone Industry – pages 281-299)
When writing your case analysis, please submit via the Canvas Assignment Upload option using either a Word or PDF attachment, Times New Roman font, sized 11-12, 1.5-double spaced, 1″ margins, title page and exhibits at the end. You do not need to conduct additional research beyond the information in the case study and please answer the following questions:
What, historically, have been Appleâ€™s competitive advantages?
Briefly look at personal computer industry. Why did Apple struggle historically in PCs?
Look at the Smartphone Industry. What has driven Appleâ€™s success in smartphones?
How sustainable is Appleâ€™s competitive position in Smartphones?
What advice would you offer CEO Tim Cook?
The ebook is in the document, the score rubric is in the picture.
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