CCU Does Source Credibility Affect Attitude Change & Consumer Behavior Paper
• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).
• Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).
• Responses must be typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.
Textbook: Consumer Behavior- Buying, Having, and Being Twelfth Edition, 2017
Author(s): Michael R. Solomon
Publisher: Pearson
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