Fully describes the organization by providing a relevant and robust but concise overview of the company (e.g. when they were established, what service(s) or products they provide, and other relevant information). Additionally, the author fully describes the issue he/she has identified; what he/she knows about it and how it has impacted the company.
Sufficiently describes the organization and provides details about the company. The issue is identified and the author sufficiently describes what he/she knows about it and its impact on the company.
Partially describes the organization and provides some details about the company, but additional details would improve the description. The issue and its impact on the company are not clearly articulated.
Does not describe the organization or provide details about the company. The issue and its impact on the company are not provided.
1. Describe the Organization and the Issue to Resolve
Completely describes the company’s culture by detailing how the company positions itself from internal and external perspectives. Draws strong, logical connections about how the culture did or could have supported/facilitated the challenge. Makes direct connections and supports points with source material.
Satisfactorily describes the company culture by drawing on and synthesizing corporate information about the company. Makes logical and realistic connections that are supported by source material.
Partially describes the company’s culture. Lacks details and/or multiple sources are not utilized to provide a well-rounded perspective. Makes loose connections that were not supported by sources or that were not fully articulated.
The culture is not described or the company is not differentiated completely from others. Poses unsupported connections or connections are not included.
2. Analyze Current Corporate Culture
Completely identifies areas of weakness and provides strong details with logical connections and supporting source material.
Satisfactorily identifies areas of weakness and provides valid details supported by source material.
Partially identifies areas of weakness and makes loose connections between the weaknesses and supporting material.
Does not identify areas of weakness or does not provide supporting source material.
3. Identify Areas of Weakness
Completely describes modifications to organizational practices and provides solutions with strong connections and supporting source material. Logically details how the solutions will resolve issue.
Satisfactorily describes modifications to organizational practices. Provides solutions that make some connections with supporting source material to indicate how the solutions will resolve the issue.
Partially describes modifications to organizational practices and solutions to resolve the issues. Lacks supporting details and source material.
Does not describe modifications to organizational practices, or does not identify solutions that would resolve the issue. No source material is provided.
4. Propose Solutions
Prepares an exemplary executive summary. The issue and problem are clearly stated. All of the main points are summarized.
Paragraphs are short and concise, providing the right amount of detail.
Language is ideal for the audience.
Satisfactorily prepares an executive summary. The issue and problem are stated and most of the main points are summarized.
Paragraphs could be more concise.
Language is appropriate for the audience.
Prepares a partial executive summary. The issue and problem are not clearly stated and the main points are not summarized.
Paragraphs are not short or concise. Language could be more appropriate for the audience.
Did not prepare a one-page executive summary.
5. Prepare an Executive Summary
Writing is excellent. Tone is professional and sophisticated. Shows logic, clarity, and consistent formatting. Contains no spelling, mechanical, or grammatical errors. Is free of formatting and citation errors.
Exceeds number of required references; all references are high-quality choices.
Writing could be improved, but meets acceptable standards. Tone is professional. Shows logic, clarity, and consistent formatting. May contain few or no spelling, mechanical, and/or grammatical errors. There may be minor formatting or citation errors.
Meets the number of required references; all references are high-quality choices.
Writing is satisfactory. Professional tone is developing. Shows moderate logic, clarity, and/or consistent formatting. May contain more than a few spelling, grammar, mechanical, formatting, or citation errors.
Does not meet the required number of references; some or all references are of poor quality.
Writing does not meet minimum standards. Tone is not professional. Communication is wholly lacking in logic, clarity, and/or consistent formatting. Contains many spelling, mechanical, formatting, citation, and/or grammatical errors.
References are not provided.
6. Write Professionally Using Quality Resources
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